Gud is a platform that promotes blockchain technologies within the video game industry.

For the visual identity, we needed to bridge the gap between the gaming world and new technologies, finding an element that was present in both environments, and I decided to work with pixels.

I created a pixel-based logo/wordmark and developed a brand identity around it; the pixels transform into cubes, and these cubes then evolve into entities that change based on the user's interaction.

For this project, I also worked on web interfaces, icons, and advertisements.