I had the opportunity to rebrand the X Games, the iconic brand in action sports culture, as a freelance at WKNDHRS Studio.

The goal was to modernize the brand image and support the brand's digital transformation, particularly in the areas of social media and artificial intelligence. The X Games needed an image that conveyed speed, modernity, and intensity.

My personal contributions include the logo, patterns, social media graphics, layout, and much more.

CREDIT : Typographic system by Manas Trivedi